687-696 p.

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doi.org: https://doi.org/10.22378/he.2025-10-4.687-696
EDN: https://elibrary.ru/UJALSP

Abstract. This article analyzes means of popularizing historical and cultural heritage in urban spaces. The audio guide “Okolotki na peremotke” (“Nearby Places on a Rewind”) is examined in this context. It was created in 2024 by the local history media outlet Krot Kazansky and the Kazan-based creative agency 500na700. The authors of this article were directly involved in the development of the project. The project is viewed as a synthesis of research work and creative methods of presenting materials, which aim to present the local history and foster an emotional connection between residents and the past. The project is based on a comprehensive approach to information collection, combining traditional historical research methods (working with archival documents, scientific periodicals, address calendars, and reference literature) with modern digital resources (digitized newspapers, visual source databases, a corpus of historical literature), and fieldwork (interviews with long-time residents and experts, and overt observation). Particular attention is drawn to the interdisciplinary nature of the project, which involves historians, journalists, designers, and screenwriters. This article examines the experience of creating the episodes “Somov” and “The name of Sanachin,” which demonstrate how working with diverse sources allows us to reconstruct everyday life on the outskirts of cities and ‘unceremonious’ spaces typically off-limits to popular tourist routes. It is concluded that this kind of projects, which combine scientific accuracy and artistic interpretation, are an effective tool for ‘reviving’ history and fostering historical awareness among a wide audience.

Keywords: historical heritage, local history, popularization of history, visual language

For citation: Mustakimova K.R., Rotov I.M. (2025) Reviving the history of Kazan: a case-study of the audio guide “Okolotki na peremotke”. Istoricheskaya etnologiya [Historical Ethnology]. Vol. 10. No. 4: 687–696. https://doi.org/10.22378/he.2025-10-4.687-696 (In Russ.)

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About the authors: Karina R. Mustakimova, independent researcher (building 3, 21 Kremlevskaya St., Kazan 420111, Russian Federation); https://orcid.org/0009-0004-2006-8114; e-mail: kapuham@mail.ru
Ivan M. Rotov, graduate student of the Department of Social Philosophy, Kazan (Volga Region) Federal University (35 Kremlevskaya St., Kazan 420111, Russian Federation); https://orcid.org/0009-0008-5009-3192; e-mail: manneling34@gmail.com

Received 19.09.2025 Revised 31.10.2025   Accepted for publication 10.11.2025

Published Online 01.12.2025